The Council on Foundations’ (COF) Annual Conference is one of the largest gatherings for organizations and individuals committed to philanthropy. For the 2017 Annual Conference, titled ‘Leading Together', Eighty2degrees collaborated with the COF to develop a colorful set of iconography for their six issue tracks (health, food and water, civility, etc.), as well as branding the conference in a way that could be adapted for digital and print year after year, with a global appeal to C-suite foundation executives and entry-level program officers alike.
One of our biggest priorities was developing a bold look for the print mail components that would attract both long-time attendees, as well as newcomers. Solid-color envelopes in both red and an elegant blue-gray held equally classic yet fresh stationery and conference materials that emphasize the COF’s conference mission to connect, impact, and advance philanthropists around the world, and are sure to stand out in a stack of mail.